The Chairman Sri Lanka a Promotions Bureau Dr Rohantha Athukorala who orchestrated the partnership Dr Silva the Founder and coordinator of the Tourism Masters programme said ' the tourism business is the most competitive and dynamic industry one can work as it is to do with people's leisure and their behaviour. Hence, this keeps changing daily where people are seeking new experiences in their life. This in turn demands the industry to change accordingly. If we do not, we will loose our competitiveness. Which is where the Colombo University will help us bridge this gap. This makes the celebration of Worlds Tourism Day very purposeful he said. Universities globally are organisations that perform a key role within contemporary society by educating large proportions of the population and generating knowledge but many universities have taken action to develop a ‘third mission’ by fostering links with knowledge users and facilitating technology transfer. The latter is what we are interested in and the private sector tourism chambers- SLITO, THASL and ASMET will be the key stakeholders in the partnership said Athukorala. The key issues that were identified and shared at the World Tourism day with the university of Colombo were as follows: - Strategies for better management of traffic in wildlife parks Are the tourist arrival numbers right - case study in Sri Lanka, Building a destination brand in the digital age, Importance hygiene and sanitation when a country attracts top end visitors, Can Sigiriya the 8th wonder be better marketers. Is casinos the best way to attract the top dollar tourist, the need for the Tourism master plan for Sri Lanka, The HR issue in the hospitality industry of Sri Lanka , Why has the Tourism industry not grown like the tea and apparel industry of Sri Lanka, Do Chinese tourist increase the crime rate in a country - case study of Sri Lanka Should Sri Lanka focus on Golf Tourism? How to moderate online booking companies operating is Sri Lanka, Halal tourism will it work in Sri Lanka? A structured process of new product development for the tourism industry, What is carrying capacity in the Tourism industry? Is there a future for Charters to work in the Sri Lanka's tourism sector, The relationship between infrastructure development and tourist arrivals in a country just to name a few. All copy research topics that has been approved by the senate will be available at the Sri Lanka Tourism library so that it can be used by the private sector which I will personally monitor commented Dr Athukorala.
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